I keep trying to make “fetch” happen. It’s not going to happen.
If you’re confused about the reference, go ahead and watch “Mean Girls” again. It’s surprisingly not-terrible, and you’ll get to see Lindsey Lohan before she turned herself into a human dumpster. So there’s that.
The very lovely Lacey Chabert plays “Gretchen” in that movie, and in order to contribute to the clique and seem clever, she tries overly hard to create a catch phrase.
“That’s so fetch,” says Gretchen. She says it over and over, but nobody’s buying. It’s kind of adorable, but the repetition does get a bit tiresome. Eventually Rachel McAdams calls her out and declares openly that Gretchen should stop trying to make “fetch” happen.
And that’s pretty much what ooptrades is. It’s a cute little thing I do to contribute and seem clever. But nobody’s buying.
This is not the first time I’ve left the stage, but I have to say I’m leaving this time feeling better internally. I must admit some puzzlement over how difficult it is to sell free money, but on this second go-round I did a lot more research and I’ve come to peace with the knowledge that this is a numbers game. Even if I were Jane Austen and a fantastic promoter, (I’m neither of those things) there is more public interest in belly button lint than out-of-print trades.
So setting aside the part where I’m potentially creating my own competition, (which I don’t much worry about) this topic is simply too niche to justify the time except as a labor of love. And at this juncture, I don’t have the luxury of love’s labors. My labor must produce something that will keep the lights on.
I really have enjoyed this latest flurry of activity on different levels. Putting myself on a strict publishing schedule (and then surpassing it) has produced more writing from me than…ever, really. That includes the semester I wrote my thesis! (It applied Burke to Marvel’s Civil War, if you’re wondering)
It’s been good for flexing the writing muscles, although I wish I’d spent a little more time with the proofing muscles. Rich Johnston thinks I leave a lot of spelling/grammatical errors! But mostly the work was good for me, and I’d like to think it was good for a handful of you, as well.
At some point I may hit a powerball ticket and return here sporadically to contribute and attempt cleverness. But once again, I’m afraid its time for me to bow off stage. “Fetch”, as much I love it, is never going to happen.